Ferrero Corp.

BRAND! BRAND! BRAND!

When it comes to any Brand..each and every consumer is very much concerned about what a particular product he\she chooses to get the most out of it and their psychology which interprets
them stand out of the society.

It may be any brand from various sectors like clothing,grosscery,cars,gadgets,etc.

The main thing is how a brand divides its segmentation,positioning,and the vision which it makes in front of consumers.

For today's Blog we choose a very well known brand FERRERO Corp .

As a brief history of this brand,it comes from Alba,Italy and it was introduced in the year 1946.The Ferrero group has a strong global presence and ferrero products are sold directly or through authorised retailers in more than 170 countries belonging to the entire international community.

Starting in the early 2000s the,they began an era of international expansion by opening new facilities, acquiring market leading brand & transforming the ferrero world from chocolate

and confesstionary products to a growing portfolio of edible treats.

Okay so when we first heard the name of this particular brand, it was very tricky to spell it out that most off us can't we even pronounce it well as a whole.But the brand was very much aware specially with the youngsters,as it was a matter of fact that it created a impact on the chocolate making  industries that a chocolate can even be sold on a premium side.

But let me tell you the brand is not only gained its fame through its iconic FERRERO ROCHER but also the very famous chocolate spread NUTELLA (and many more are there) is also from the house of Ferroro corp.

Ferrero rocher is well created with its traditional methods which makes it a bit different with others.

From the roasting of the hazelnuts to the final end product ferrero owns unequelled expertise in it's creation.

Every brand is very well concerned about the variety with focus to cover almost every citizen irrespective of their age. For that we have the Ferrero paralines as-

                                                 

I'am sure it left your mouth watering,so for that,get your mouth refreshed with it's  product TIC-TAC.

As Strategic brand management to build thier portfolio they came up with much more than a candy TIC-TAC was a refreshment among the people which is to be shared(their tagline) .Tic-tac with its specific fresh mint sensation made it's place as a mint candy very known when compared to other mouth refreshment candies.

Later on to acquire the market of choice for children ,theycame up with KINDER JOY.

The kinder products have been contributing to the happy growth of children for 50 years, creating moments of intense enjoyment and fun.

So the last product under this which I've mentioned above,the father of chocolate spread's NUTELLA.

Without the presence of nutella on the table,it's impossible for many people to have their breakfast.

Some uses it as a bread spread,some people takes out a big scoop mixed in milk and many more ways to have it which created a change in eating habits.

So,as a whole this particular brand has made it's postioning in the market that created an image or identity in the mindes of the target market.

From building a strategic brand that focuses on different target markets it has driven brand awareness  to brand existence.With proper relevance,distinctiveness,clarity a brand could speak with all the elements of marketing mix.